Endorsed products

Macphie

Macphie
Macphie is an internationally renowned family ingredient manufacturer. From bread mixes to savoury sauces and everything in between, as a partner to some of the world’s leading food brands, we’re dedicated to turning ideas and creativity into practical solutions.

The endorsed products include: 

  • Plant-Based White Sauce
  • Mactop® Traditional
  • Plant-Based Cream Alternative
  • Plant-Based Demi-Glace
  • Nacho Cheese Sauce
  • White Sauce
  • Cheddar Cheese Sauce
  • Plant Based Taco Sauce
  • Hollandaise Sauce
  • Béchamel with Butter Sauce
  • Plant-Based Cheese Sauce

Read more about the 11 endorsed products here

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Major International

Company:
Demi glace, marinades, stocks – both pastes and powders

Demi glace was a good product, in particular when used with roast onion stock.

Marinades were considered good and the chefs who tested these products would use them. In the stock pastes, testers rated the highest for overall flavour and consistency: roast chicken, roast beef and roast onion.

Others were rated highly too. In powders, lamb was rated highest.

The programme, exclusively available to business partners, involves a panel of working Craft Guild chefs who assess the product including completing a ‘fit for purpose’ analysis questionnaire.

The market sector of the panel can be specified, but not the individual: cost sector, profit sector, or both, and can be tailored to pub, restaurant, banqueting, contract, ethnic and education sectors.

Once the products have achieved a pass rate, companies can use a specific Craft Guild logo and the wording ‘approved product’ on any packaging and literature for the tested product.

 

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Maldon Crystal Salt

Maldon Crystal Salt
Company:
Maldon Crystal Salt
Maldon is the original premium quality salt, handcrafted in unique traditional methods since 1882. We hand harvest our flakes to ensure they are simply perfect in both taste and texture. Certified Organic, Kosher and 100% natural and pure; it’s a highly versatile ingredient that can be used at any point in the cooking process.

Full list of Maldon Crystal Salt endorsed products:

  • Maldon 250g Original
  • Maldon 125g Original
  • Maldon 125g Smoked
  • Maldon 1.4kg Original
  • Maldon 570g Original
  • Maldon 500g Smoked
  • Tidman’s Rock Salt
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McCormick

McCormick
Company:
McCormick

McCormick & Company, Incorporated (NYSE: MKC) is a global leader in Flavour. With $5.3 bn in annual sales, the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavourful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses.

Every day, no matter where or what you eat, you can enjoy food flavoured by McCormick. McCormick Brings the Joy of Flavour to Life™. In the UK McCormick Flavour Solutions’ brands include Schwartz, Hammonds sauces, Bick’s relishes, Frank’s RedHot®, French’s® and Noël’s.

The Schwartz range from McCormick includes over 100 products, including herbs, spices, seasonings, garlics, salad accompaniments and wet sauces, which include condiments, table sauces, cooking sauces, salad dressings and mustards.

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McCormick's chip seasoning

McCormick's chip seasoning

The Craft Guild of Chefs is renowned for endorsing only the finest and Schwartz Chip Seasoning has gained product endorsement by passing its “Fit for Purpose and Quality Assurance” assessment.

One of the chefs that tested the range said, “I like the colour of the product, the aroma is enticing as soon as it is added to hot recipes. The flavour is sweet with a slight heat and follows with garlic and spices. It is well balanced and tastes fantastic.”

When asked about specific advantages that Chip Seasoning could add to their businesses, the chefs commented on how it could, “Increase choice and variety for their customers”, “Satisfy the customer need for adventure / novelty” and “Make additional profit.”

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McCormick's freeze dried herbs

McCormick's freeze dried herbs
Company:
McCormick

The Schwartz premium collection of freeze dried herbs have passed the Guild’s “Fit for Purpose and Quality Assurance” assessment.

Praising its range of freeze dried herbs for 'superior strength of flavour and a bright appearance', Guild judges said they are 'the closest alternative to fresh herbs' and only need a small amount to deliver maximum flavour.

Tried and tested by Craft Guild chefs, the products give improved visual appearance, better shape and texture than regular dried herbs and, when added to liquids such as soups and sauces, they rehydrate instantly.

All the company’s herbs and spices are heat treated for microbiological safety, making them safe to use even without cooking, and come with full traceability.

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MCS Technical products - induction units

Company:
MCS Technical products

All of MCS Technical Product’s CookTek induction units have been approved by the Guild, and can be built in free standing and drop in induction units.

Managing director Steve Snow said: "To pass the Guild's endorsement scheme, you need to get at least a C grade.

“We achieved an A and only one other product has ever achieved that, which was a food product.”

Three chefs tested the equipment for ease of use, cleanability, mobility, power and controllability, and appearance, and thought the manual was very good. Temperature holding capabilities got high marks as well as the three years labour and warranty.

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Mitchells & Butlers

Company:
Mitchells & Butlers

Mitchells & Butlers is overjoyed since five of its meat products joined the Craft Guild's Endorsed Products hall of fame, including:

  • Fillet Steak 8oz
  • Rib Eye
  • Rump Bistro
  • Sirloin Steak 8oz
  • T-Bone
Read more

McCormick's freeze dried herbs

McCormick's freeze dried herbs
Company:
McCormick

The Schwartz premium collection of freeze dried herbs have passed the Guild’s “Fit for Purpose and Quality Assurance” assessment.

Praising its range of freeze dried herbs for 'superior strength of flavour and a bright appearance', Guild judges said they are 'the closest alternative to fresh herbs' and only need a small amount to deliver maximum flavour.

Tried and tested by Craft Guild chefs, the products give improved visual appearance, better shape and texture than regular dried herbs and, when added to liquids such as soups and sauces, they rehydrate instantly.

All the company’s herbs and spices are heat treated for microbiological safety, making them safe to use even without cooking, and come with full traceability.

Read more

MCS Technical products - induction units

Company:
MCS Technical products

All of MCS Technical Product’s CookTek induction units have been approved by the Guild, and can be built in free standing and drop in induction units.

Managing director Steve Snow said: "To pass the Guild's endorsement scheme, you need to get at least a C grade.

“We achieved an A and only one other product has ever achieved that, which was a food product.”

Three chefs tested the equipment for ease of use, cleanability, mobility, power and controllability, and appearance, and thought the manual was very good. Temperature holding capabilities got high marks as well as the three years labour and warranty.

Read more

Mitchells & Butlers

Company:
Mitchells & Butlers

Mitchells & Butlers is overjoyed since five of its meat products joined the Craft Guild's Endorsed Products hall of fame, including:

  • Fillet Steak 8oz
  • Rib Eye
  • Rump Bistro
  • Sirloin Steak 8oz
  • T-Bone
Read more