Parsons has over 25 years experience in the hospitality industry, including 15 years at Bunzl Lockhart and for the past three years he has been running his own consultancy Alset Partners.

He said: “I have been aware of Synergy Grill as a company and the team at Synergy for the past ten years. What has been apparent during this time is the technology excellence that everyone holds for the equipment, and rightly so.

“Despite the many unique operator benefits of installing a Synergy Grill, it is only when you talk to chefs about the cooking experience, that you really begin to understand the immediate difference that a Synergy Grill makes in the commercial kitchen.

“I look forward to working with Synergy’s authorised dealers and their customers, including chefs, restaurateurs, and business owners, to help them reduce their carbon footprint, deliver a better food experience, hit their zero waste targets, and achieve their corporate social responsibility aims.”

Synergy Grill Technology has 40 products in the range to ensure there is a suitable product for every chef.  

Justin Cadbury, chairman of Synergy Grill Technology, added: “Ian brings a wealth of industry knowledge to the company, a lot of which is in our most important areas including dealers, key operating groups and chefs.

“We believe that Ian is perfectly placed to communicate the significant benefits that a Synergy Grill can offer differing food outlets, delivering a better cooking experience for both chef and diner, 59% energy savings, patented vaporising technology, cleaner kitchens and, most importantly at this time, rapid financial payback from the initial investment.”