In his capacity as chef ambassador he will deliver a keynote speech on the show’s Vision Stage to ‘inspire’ the hospitality and foodservice sector attendees.

Since taking over his father Albert Roux’s La Gavroche restaurant in 1991, Michel has opened a number of restaurants and partnered with hotels and hospitality businesses such as The Langham, London, ICMI, Jockey Club Festivals and Wimbledon Championships.  

He commented: "I'm delighted to be working with Hotel, Restaurant & Catering as the show's chef ambassador, and to be supporting the prestigious International Salon Culinaire competition. It's more important than ever to support the growth of hospitality businesses and HRC is a hugely respected and valued show for the sector."

Michel is a passionate advocate for the hospitality industry as co-chairman of The Roux Scholarship, which gives chefs under 30 the chance to compete for a three-month stage at any three-star Michelin restaurant in the world, all expenses paid.

Steve Munkley, chef director for Salon Culinaire, added: “Michel Roux is an icon of our industry and respected immensely by chefs of all levels. To have him as the ambassador for this year's event will be an amazing endorsement to the talent we will have competing, and encouragement to others to get involved.”