The Dukes of Chippingdom chips have been endorsed by the Craft Guild of Chefs and by Red Tractor.

Andrea Deutschmanek, country marketing manager for the UK & ROI at Lamb Weston, said: “This has a strange and challenging year for everyone in our industry and to win this award is a real boost for the team.

“A fitting reward for a lot of work and devotion to the cause. It’s shown that, even when pitched against some of the largest brands in the world, our efforts can make a difference.”

Lamb Weston’s entry impressed judges with its ‘dedication and passion’. The Dukes of Chippingdom campaign won after delivering a campaign to the correct target audience using the right tone of voice and correct branding throughout.

Kat Patterson, managing director of Art of the Possible, added: “We are so proud to be working with a brand such as Lamb Weston; they really do have the passion and commitment to see a project through and we are thrilled to bits to have not only won the Best Product Launch Campaign award, but the Grand Prix: Campaign of the Year award too. Unbelievable!”