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25th October 2023

Jellybean unveils new insight to help brands engage with chefs on social media

Written by: Edward Waddell
To mark International Chefs Day (October 20th 2023), jellybean unveiled a new body of research, collected via its in-house SENSE social listening service, which takes a deep dive into the social media habits of over 7,500 chefs across the industry.

Jellybean, which has over 36 years of experience in the foodservice market, is offering brands the chance to request a free ‘Chefs on Social’ infographic with highlights from the research. Topics covered include:

  • The share of chefs on social media and which demographics are emerging or up and coming
  • The top-ranking social channels for chefs
  • The types of content that wield the most influence and drive the most engagement
  • The top ten most influential chefs on social media

Susan Wickes, managing director of Jellybean, said: “Chefs as an audience can be tough nuts to crack when it comes to grabbing – and holding – their attention. But thankfully, with almost 40 years of experience supporting clients on how to do just that, and with our new SENSE social listening tool in place, jellybean is perfectly placed to advise brands on how best to engage this complex yet integral audience.

“SENSE can help us to understand the very latest habitual trends in the fast-paced world of social media, while our dedicated team of experts is then able to layer on the ‘so what?’, helping to set engagement and content strategies with real cut through. I advise brands looking to break into, or better understand, the chef market to request their free infographic and get in touch to find out more.”

Visit: www.jellybeancreative.co.uk/chefs-on-social/ to request a copy of jellybean’s new ‘Chefs on Social’ infographic and get in touch today for more information.