20th October 2021

Jellybean launches new chefs & social media report

Written by: Edward Waddell
Food agency Jellybean has launched a new report on International Chefs Day (20 October) to delve into the social habits of 300 UK chefs from across the industry, with the findings representing the largest study of its type since 2013.

The report, which can be found on Jellybean’s website, discovered:

  • A third of chefs have gone onto buy a product based on a post on social media
  • 94% think that social media is an important part of their job
  • 76% think chefs should be trained on social media  

Susan Bolam, managing director of Jellybean, commented: “With over 34 years’ expertise in marketing to chefs as a food and drink specialist agency, it’s fair to say we know our stuff.

“We’ve been championing social media as a key tool to engage chefs for years now. But with the world of social media moving at breakneck speed and the last chef focussed social report eight years ago, we thought it was high time we did something about it.

“That’s why we commissioned independent research with 300 UK chefs to create a state of the nation report on how they are using social media. and are excited to launch it this International Chef’s Day. We believe the findings make essential reading for any brands looking to target chefs.”