The research, which surveyed 100 hospitality hiring decision makers and 2,000 UK adults, found over half (51%) of hospitality businesses are increasing their staffing levels by hiring on average eight new workers.

Despite the rising cost of living putting a strain on consumers’ finances, the research shows people are prioritising hospitality experiences, with three in ten (30%) agreeing visits to pubs, bars and restaurants are their favourite time of the week.

Kathy Dyball, director at Caterer.com, said: “The industry offers a wealth of incredible short and long-term career options that are rewarding, flexible, and social, and the aim is that many of the temporary roles created over Christmas will turn into permanent jobs. As businesses continue to deliver on consumer demand in the ‘experience economy’, hospitality remains a crucial part of UK society and community.

“Even with the seasonal boost to the sector, its ability to offer long-term roles and remain resilient depends on Government support to address some of the difficulties it is facing. Helping the sector to tackle high energy and food costs, and providing business rates relief, particularly for smaller and independent businesses, is essential to fuel confidence in 2024.”