Hospitality Apprenticeships Week, taking place from 18-22 October 2021, will launch a hospitality apprenticeships hub. The hub, which is hosted by the industry support platform CareerScope, will be a ‘one-stop shop’ for careers advice and apprenticeship opportunities.

Chris Gamm, chief executive of hospitality charity Springboard, one of the organisations behind the campaign and the CareerScope hub, said: “It’s well known that hospitality needs to attract more home-grown talent to address the current staffing shortages and ensure there is a sustainable talent pipeline for many years to come.

“Hospitality Apprenticeships Week is a brilliant way to showcase the industry and your business to your customers and followers, show what a fun and dynamic industry it is to work in, and the brilliant opportunities it offers to develop and build a career.”

There will be a different theme each day of Hospitality Apprenticeship Week:

• Monday - hospitality and apprenticeships - busting the myths
• Tuesday - hospitality job roles: chef
• Wednesday - hospitality job roles: front of house
• Thursday - hospitality job roles: supervisors and management
• Friday - Join us: be part of our team

Kate Nicholls, chief executive of UKHospitality and member of the steering group, added: “Hospitality Apprenticeship Week is a fantastic way for people to learn about the wide range of roles in the sector, at a time when there are many opportunities to join the sector’s post-Covid renaissance.

“Hospitality has embraced apprenticeships as a gateway into roles as well as for upskilling its existing workforce. Anyone looking for a new job or a change of career would do well to take a look at what the sector has to offer. With furlough coming to an end from October and a shortage of staff in the sector, this is perfect timing.”

An employer campaign toolkit, social assets, suggested posts and campaign ideas can be downloaded here.