Designed to showcase the latest in ingredient innovation, this event offers a unique platform for attendees to immerse themselves in a comprehensive programme featuring tasting sessions and expert-led trends panels.

Building upon the success of last year's event, which brought together over 500 product developers across three venues, Tastes of Better 2024 promises to elevate the standard even further. Attendees will explore new value-adding ingredients that enhance various aspects of food products, including flavour, texture, shelf-life, nutrition, sustainability and cost efficiency.

Scheduled across five events in Ascot (16-17th April), Manchester (21-22 May) and Dublin (5-6th November) Tastes of Better 2024 is set to be a highlight of the industry calendar. Mark your calendars, this is your opportunity to gain invaluable insights and explore game-changing innovations that will enrich your product development needs.

For more information and to reserve your spot at Tastes of Better 2024, visit: foodmatterslive.com/tastes-of-better.