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12th October 2020

Campaign finds public satisfaction with hospitality’s safety remains high

Written by: Edward Waddell
Consumers have been satisfied with pub, bar and restaurant operators’ safety precautions over the last three months according to the ‘We Hear You’ initiative.

The ‘We Hear You’ campaign, steered by CGA, Yumpingo and UKHospitality, collected views from more than 200,000 consumers after visiting nearly 1,200 different venues since early July.

The campaign found 92% of consumers think the safety measures they have found in venues are clear and 86% said they have been satisfied with the precautions they have encountered.

A similar number (88%) have been satisfied with how well venue teams have followed hygiene practices, and just as many (88%) thought it was easy to provide track and trace details.

Charlie Mitchell, research and insight director for CGA, said: “Venues have been under huge pressure to deliver and communicate safety precautions, and these figures show that consumers are appreciative of the hard work that teams have put in.

“With confidence so fragile and more strict restrictions on trading emerging, all businesses will have to double down on efforts to reassure guests that they are safe and well-supervised places to visit.”

According to the campaign survey safety remains the ‘top priority’, with four in five people (79%) taking precautionary measures before making visits to hospitality outlets.

Gary Goodman, chief executive and founder of Yumpingo, added: "It is encouraging to see that the consumer confidence in the hospitality industry as a whole remains so high after three months.

“It really goes to show that the industry is working relentlessly and consistently to keep both consumers and staff safe, while providing a positive and memorable guest experience.