Commemorating the late Antony Bourdain, the challenge will see participants cover the 35,218 miles that he covered during his Parts Unknown series, which first aired ten years ago. Parts Unknown was a series where Bourdain travelled the world to uncover lesser-known places, exploring cultures and cuisines in the process.

The Burnt Chef Project is on a mission to eradicate the stigma around mental health and offer support to those across the hospitality industry.

‘The Bourdain Challenge’ is a virtual activity challenge, whereby participants become part of a team looking to achieve the 35,218 mile distance. With the option to sign up individually or as a group, participants can walk, run, cycle, swim, hula hoop or any other activity.

Joining fees start from £15 per person and all participants will receive a custom The Burnt Chef Project ‘Bourdain Challenge’ die-cast medal. Proceeds from the challenge will go directly to supporting the work of the project throughout the hospitality industry.

Kris Hall, founder and chief executive of The Burnt Chef Project, said: “Antony Bourdain was a truly iconic chef and someone who through his own, well-documented struggles, helped to change the way that we view mental health in hospitality.

“Launching on Friday 19th January, the challenge will begin ‘virtually’ in Asia, where Bourdain travelled for the first of the Parts Unknown episodes. A special interactive map will show our progress throughout the challenge, where the collective effort of the team will help us to complete the challenge and contribute to the overall target.”

To find out more about The Burnt Chef Project’s ‘The Bourdain Challenge’ and to sign up for yourself, please visit: www.theburntchefproject.com/bourdainchallenge2024.