The research from KAM Media and Order Pay found 42% of people wanted an app that can provide functionality across a number of different hospitality chains.

Even before Covid-19 hit, research from KAM Media found that 43% of 18-34-year-olds had used an app to pay a bill in a pub or restaurant and 28% would have liked the ability to order and pay their bill even before arriving at the venue.

Joe Martin, chief marketing officer at OrderPay, said: “We know that people only use a very limited number of apps – and three-quarters never use a newly downloaded app again three days after installing.

“The reality is that consumers will more likely download and value an app they’d use multiple times, at a range of different hospitality venues, if the right experience is available in the palm of their hand.

“So it’s vital operators think hard about the ordering channels open to consumers and the ongoing benefits they provide to both the business and their customers.”

Two-thirds (64%) of those surveyed said they were also frustrated when waiting for a bill at a restaurant or when trying to split the bill with their friends.

Katy Moses, managing director of KAM Media, added: “Most customers are open to technology which will help enhance their experience – why wouldn’t they be? But the key is ensuring it is frictionless and painless for them.

“The hospitality industry has implemented some amazing technology within a matter of months, following the pressure of lockdown. Operators and technology providers now need to work together to evolve their solutions and ensure they are truly customer centred.”