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12th January 2021

AHDB launches ‘Eat Balanced’ campaign

Written by: Edward Waddell
The Agricultural and Horticulture Development Board’s (AHDB) ‘Eat Balanced’ campaign that aims to encourage more British households to continue eating meat as part of a balanced diet has been officially launched with TV adverts on ITV, C4 and Sky.

The campaign represents a first for the meat and dairy industry as it is being delivered in partnership from across the pork, beef, lamb and dairy sectors. 

It aims to highlight the nutritional benefits of enjoying red meat and dairy, while showcasing Britain’s world-class standards in food production and sustainability.