Lee Kum Kee has announced that it will be the headline sponsor for ‘one of the UK’s most inspiring culinary competitions’, Zest Quest Asia, for the 2025 competition.

Now in its 12th year, the competition aims to continue the quest to raise the profile of Asian cuisine among student chefs in Britain. The competition, renowned for its rigorous judging standards, has seen previous student teams rising to the challenge and gaining invaluable skills as a result of taking part.

The prize for the winning team is an educational trip, exploring the culture and cuisine of an Asian destination which will be announced at the gala dinner finale. Past destinations have included Thailand, Japan, India, the Philippines, Vietnam and Sri Lanka.