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15th October 2024

Study reveals how modern Brits like their eggs in the morning

Written by: Edward Waddell
According to a poll by St. Ewe Free Range Eggs 61% of younger Brits favour poached eggs as the best way to enjoy the classic staple.

Other trendy ways Gen Z are cooking their eggs include adding them to smashed avocados (20%) and cooking up breakfast burritos (20%), or egg white frittatas with spinach (18%). While 20% prefer to gently fold their eggs rather than scramble them as it is more ‘Instagrammable friendly’.

Breakfast favourites including fried egg sandwiches (32%), scrambled eggs (19%), dippy eggs with soldiers (35%) and even the classic ham and cheese omelette (19%) are considered outdated by younger Brits.

Regardless of how you cook them, the average Brit eats five eggs a week – with Gen Z consuming the most at six per week, while boomers eat an average of four. 

Bex Tonks, chief executive of St. Ewe, said: “Eggs are so much more than a breakfast staple; they’ve become a canvas for culinary creativity. As the stats show, Gen Z is really celebrating the humble egg, inspiring us all to explore delicious new ways to enjoy their highly nutritional benefits. We are passionate about producing the most delicious eggs in the right way, but putting our people and our hens first – that’s our secret ingredient.”

More than a quarter (28%) of those surveyed only buy free range eggs, while over half (52%) are more conscious in recent years of buying good quality and 41% like to know exactly where their eggs come from.