The panel of highly regarded chefs, chosen by the Guild for their industry expertise, put the 19mm chunky chips through testing to determine their suitability, quality and overall product excellence with the resulting ‘Approved Product’ status serving to promote confidence in future purchasing decisions.

Richard Meredith, Lamb Weston’s national account manager, said: “We already knew that our 19mm Stealth Triple Cooked Chips were a big hit with consumers because of their success on a popular steak restaurant’s menu.  

“Rolling them out to mainstream foodservice means we can provide a British product of premium quality, that is unique in the market for its generous length and chunkiness. Being triple cooked, they also help in the kitchen as they cook quicker, saving chefs valuable time.”

Lamb Weston’s Triple Cooked Chips are set to launch into the wider market to satisfy the growing demand for British produce, a consumer desire for elevated quality when dining out and chefs wanting to serve more ‘handmade without the hassle’ items on their menus.

These ‘ground-breaking’ coated fries are Lamb Weston’s longest cut yet, are available in a 19mm chunky cut, are gluten-free, and are made with British potatoes. The panel of chefs commented:

• “A real look of homemade about them; a great crunch, but light and fluffy.”
• “Larger than most chips on the market. They are wholesome and feel like a treat.”
• “These chips have their own distinctive appearance, they’re more upmarket, it feels like you can add to the selling price.”
• “After trying these chips, customers will want to come back.”
• “You’d definitely use less on the plate due to their size.”
• “Made using British potatoes is a great selling point, which is very important to me.”

When it came to flavour the chefs agreed: “This is a well-seasoned, wholesome chip with a really good taste. Tasted more like a fresh chip than frozen.”