14th January 2026

Simply Food Solutions launches Discovery Kitchen to help caterers with menus

Written by: Edward Waddell
Simply Food Solutions has launched Discovery Kitchen, a new hospitality-focused brand that has been created within Bidfood supplying high quality and British-made global dishes that help businesses deliver ‘consistent and enticing menus with ease’.

Discovery Kitchen is launching five trend-led products for 2026, including Korean-inspired Sticky Gochujang Chicken, Tofoo Red Thai Curry and Mediterranean Beef & Fennel Meatballs. Each product has been tried, tested and developed with customers, ensuring they meet the practical demands of modern hospitality kitchens.

Designed to save time, simplify preparation and maintain consistent quality, Discovery Kitchen dishes help businesses deal with the impact of labour shortages, rising costs and skill gaps without compromising flavour.

The Discovery Kitchen range supports all types of hospitality businesses including pubs, restaurants, hotels, travel and leisure, universities as well as business and industry.

Yaqoob Ishaq, managing director at Simply Food Solutions, said: “Discovery Kitchen marks an exciting evolution for Simply Food Solutions, reinforcing our commitment to innovation and quality through chef-led solutions designed to help hospitality businesses stay ahead in an ever-evolving foodservice landscape.

“With consumer demand continuing to grow for global cuisines and culturally diverse flavours, we are proud to offer high-quality dishes that not only meet these expectations but also help simplify operations for foodservice providers.”

Developed in collaboration with Bidfood’s culinary director Martin Eshelby, the range is informed by insights from Bidfood’s 2026 Food and Drink Trends, reflects the growing demand for world flavours and the trends that are set to inspire menus in the next two years.

Eshelby added: "Discovery Kitchen gives the hospitality sector dependable, on-trend food that performs every time. We focus on flavour, quality and simplicity. We don’t just supply dishes; we work hand-in-hand with our customers to perfect them, fine-tuning flavours and creating customised menu options that work seamlessly in any kitchen.”

All dishes are halal-certified and supplied frozen in either individual, or multi-portion formats, with pouches and trays for speed, efficiency and consistency. For more information visit: www.bidfood.co.uk/our-products/our-range/discovery-kitchen.