Wrapfusion: Wrap Flavour Combinations & more surveyed wrap fans on everything from top fillings to spice preferences and flavour combinations. Wraps have a near-universal appeal with almost a third of people eating wraps at least once a week.

The top cuisines in both the UK and Ireland include Mexican, British and Greek with fajita and barbecue taking the top spots in the flavour ranks. Santa Maria has developed a range of #RecipEasywraps recipe solutions to make it simple to create balanced dishes.

Rina Yadev, marketing activation manager UK & IRE at Paulig Foods said: “Our report champions the versatility of wraps. From everyday classics to plant-forward options such as our Gold&Green Pulled Oats, wraps are the ideal way to accommodate all dietary requirements and budgets – even at the same table.

“For example, wraps are a great small plate/snack option, perfect for food to go or a family platter solution. And operators can also premiumise their offer by adding choices such as king prawn tacos or steak burritos to the dinner menu. Operators should consider all meal occasions and meal kit solutions that could work for their business and start experimenting with wraps.”