Research reveals what restaurants must do to bring customers in
With record numbers of restaurants now making losses amid the cost of living crisis, the hospitality sector is under increasing pressure to attract customers. The research found that consumers are prioritising quality of food (76%) above everything else as well as great service (45%), friendly staff (45%) and restaurant atmosphere (23%).
Restaurants need to ensure they are resilient in the face of rising bills and diners feeling the financial pinch. Solely offering value for money is no longer enough. With meals out increasingly becoming a luxury, these findings reveal the perfect recipe for getting a five star rating.
Danilo Mangano, managing director, International at SevenRooms, commented: “Eat Out to Help Out had a significant impact on restaurants during the pandemic - bookings were off the charts in August 2020, bringing in much-needed revenue during a challenging period.
“Today, however, we’re in a different time. Given that most consumers have fewer pounds in their pockets, they are looking for the whole experience to be memorable and feel worth it. For the majority of British diners, experience is everything. Restaurants have a real opportunity this summer to make a more profound impact on their diners. With restaurant reviews crucial for operators, attention must be paid to what diners pick up on and enjoy.
"This summer provides a chance to wow guests with all the things our research identified as being most important in reviews – standout food, friendly and knowledgeable service, and the little touches that make people feel special. This will, in turn, lead to deeper loyalty and a boost in revenue – making those coveted 5 star reviews all the more likely.”