17th June 2008
THE £95 Burger
Charity comes in all different shapes and sizes, as does brand extension. So when Burger King's development chef combined the two and created THE Burger, Clare Riley went along to see where the inspiration came from and how the ingredients were selected...
"This one is really for foodies, connoisseurs, food critiques and aficionados. It's for those people who can afford to buy it and treat themselves. We wanted this to be an event, as well as creating a product and sending a message out about quality. There has to be substance to what we do and this supports everything I believe about food." Weblink: www.whopper.com