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7th September 2020

Potato company Aviko launches new delivery insight report

Written by: Rebecca
Leading potato supplier Aviko has launched a new ‘Home Delivery Report 2020’. Based on a recent study, insights and industry trends, the report is the latest addition to the company’s efforts to help operators drive profitability through delivery and takeaway, in the wake of Covid-19.

The report highlights a number of ways operators can capitalise on the growing opportunity for delivery – which NPD Group predicts to be the only part of the UK eating out market to show year-on-year growth by February 2021.

From working from home lunch offers, to end of week treats and breakfast inspiration, the report offers insights and suggestions to help drive profit throughout the day.

With 98% of consumers surveyed having ordered delivery or takeaway during lockdown, the UK’s appetite for the convenience and choice that delivery offers, has never been so high. Plus, with market research predicting it to continue to grow, its positive news for operators looking to profit! The report reveals that on average, repeat customers spend +67% more than new ones.

Along with valuable consumer insights, the report also dishes up top tips to maximise profitability including the benefits of cutting out the middleman and setting up direct online ordering – something 70% of customers say they’d prefer to do with their local restaurant.

Ensuring your food offer delivers when it comes to quality is also critical to consumers (66%), which is why Aviko has developed a range of quality and tasty potato products, which hold up to the challenges of delivery and takeaway, as well as tapping into the big menu trends.

Speaking about the new Home Delivery Report, Mohammed Essa, Commercial Director UK & Ireland, Aviko, says: “This latest addition to our ‘Delivery Ready’ hub offers robust insights, as well as actionable pointers to help make the most of the growing opportunity for delivery. Along with offering a range of products that you can rely on, this comprehensive report is another way in which we are committed to partnering with operators to help them get back on track.”

The online Delivery Ready hub offers a range of resources operators can use to help them bounce back. These include step-by-step guides on menu planning, new recipes, and innovative concepts, as well as tips on driving margin and profitability. There’s also practical advice, with ‘how to’s’ on packing your orders, digital marketing; including tackling social media; as well as free delivery booster kits containing packaging solutions available on request.

Available to download for free from: