As part of her new role Jones will drive a programme of through the line marketing across 2011 linked to new product launches and catering solutions such as Mövenpick scooping stations about to be launched on the UK market. Speaking of her appointment, Jones said: "The ice-cream market has changed inextricably in the past few years and there are certainly exciting challenges ahead in ensuring Mövenpick continues to lead the way and cement its position as the number one, super premium ice-cream brand operating in the out of home market. Ice-cream is fast becoming one of the most valued accompaniments in a chef's dessert repertoire. "With solid foundations already in place, Mövenpick is increasingly being acknowledged by chefs and caterers alike, as THE ice-cream of choice to deliver on innovation and consumer indulgence at an attractive and affordable price. "Capitalising on fresh opportunities, moving into new markets and delivering innovative and inspiring products and business solutions, is our priority in the months' ahead."