Created for chefs the new range comes after the three Michelin starred White became a shareholder in a Cumbrian business that specialises in the manufacture of butchery products including cooked, cured and smoked meats as well as sausages and smoked fish - all made using locally sourced ingredients.

White said: “Einstein once said that the only source of knowledge is experience, and I have that in abundance. Creative recipes are often full of complexity, but I have always been committed to helping chefs simplify that journey, so these products have been developed from the chef’s perspective in order to save them time and to help them develop their skill set in the kitchen.”

To support the launch, White will be creating a number of recipe videos featuring selected products from the range and demonstrating the ways in which they can be used to save chefs both time and money.

The business will also be offering the wholesale sector an extensive portfolio of chilled and frozen meats, ready-to-eat meats, cooked meats, stocks, smoked meats, pâtés and terrines, as well as the production and packing of smoked and poached salmon.

Its in-house manufacturing capabilities mean that it is also able to offer customers bespoke product development to their exact specifications, from obtaining the raw ingredients to delivering the finished product.