Alasdair Murdoch chief executive of Burger King, Spencer Craig chief executive and co-founder of Pure and Neil Lake managing director of Costa Coffee will be joining the line-up of industry speakers.

The show is welcoming back Marta Pogroszewska managing director of GAIL’s Bakery, who recently described the show as “inspiring, impactful, ingenious…I’ve attended lunch! for years and it just gets better and more unmissable every time.”

Kate Nicholls, chief executive of trade body UKHospitality, has also joined the speaker line-up. Lunch! is considered to be the ‘definitive event’ for the café, coffee shop and food-to-go sectors.

Chris Brazier, Lunch!’s event director, said: “We have always prided ourselves on offering trade visitors a free, world-class speaker programme alongside hundreds of innovative new products. We’re especially excited to be returning with such an incredible line-up.

“Though the last year has been challenging, it’s also prompted a huge amount of innovation and this year’s keynote programme echoes that eagerness to regroup, reconnect and inspire each other. We’d like to say a special thank you to all the industry leaders and exhibitors for their support.”

More big-name speakers from across the café, coffee shop and food to go sector will be announced in the coming months. Registration is free and is strictly for members of the trade only: www.lunchshow.co.uk.