Monitoring Twitter, blogs, forums and reviews, the results reveal macro trends and micro trends as well as top trending cuisines in the UK. Now they're sharing this insight with food operators, so they can evolve their menus and give consumers what they demand when dining out.

Health and wellness topped the macro trends list, driving more than half (52%) of the conversations. Experience was a hot topic, featuring in 22% of the conversations and making it the second most popular macro trend. Sustainability also made it to the top three macro trends, dominating more than two in ten conversations.

These themes come through in the micro trends, with vegan and plant-based conversations dominating 41% of the dining conversations OOH. Diets like keto and low carb take second place, capturing 17% of the conversation.  

The top cuisines discusses include British (22% of the conversation), closely followed by Spanish, Chinese, American and Thai.

Artemis Argyrides, foodservice marketing lead for Northern Europe at Kraft Heinz said: “British diners love a classic roast. In fact, 62% of the posts on British dishes talked about roast dinners. Our Bull's Eye BBQ sauces are perfect for bringing an American twist to this firm British favourite, which is a great way to tap into the experiential dining trend. And it's not just for meat-lovers, everyone can enjoy a unique dining experience. Roasted BBQ tempeh or mushrooms go just as well with roast potatoes as traditional roast beef.

"BBQ continues to be a strong favourite and made it into the UK’s top ten cuisines. Our Bull’s Eye Original Sauce not only adds a premium touch to meat and veggie BBQ dishes; it’s also ideal served over pulled pork or shredded jackfruit for a sticky, smoky, American treat. Ramp up these dishes with creamy potato salad and collard greens, and you can give diners an indulgent Deep-South inspired ‘soul food’ experience."