The keynote speakers are Surinder Arora FIH, Chairman and Founder of Arora International Hotels; Sir David Michels FIH, president of British Hospitality Association (BHA) and Deputy Chairman of Marks & Spencer and serves on the boards of British Land, RAB Capital, easyJet, and Paul Slattery, Co-founder and Director of Otus & Co, and Chairman of The International Hotel Investment Council. The conference themes will include industry review and prospects for 2009, the future for the paperless office, the credit crunch – long-term impact on founding for the industry? and environmental responsibility versus profit sustainability – cost and benefit. Delegates are advised to book as soon as possible to take advantage of 'Early-Bird' 10% discount packages, available to those who reserve their places before 22 September. Carl Weldon, Chief Executive of BAHA, said: "We are delighted to welcome three such distinguished industry figures to address our two-day 2008 BAHA Conference and IT Exhibition, entitled 'Managing to Sustain Future Profitability'. Delegates will be able to benefit from their vast array of experience and expertise." He continued: "Surinder Arora and Paul Slattery will be addressing the conference on the opening morning – Wednesday 5 November; and Sir David Michels, formerly Group Chief Executive of Hilton International and prior to that Chief Executive of Stakis, will be getting the second day of the conference off to a flying start." For complete details and updated information of the event visit www.baha.co.uk.