The CareerScope hub is a one-stop shop for careers advice and apprenticeship opportunities, with thousands of live roles, sector pathway guides and case studies.

Chris Gamm, chief executive of hospitality charity, Springboard, one of the organisations behind the campaign and the CareerScope hub, said: “It’s well known that hospitality needs to attract more home-grown talent to address the current staffing shortages and ensure there is a sustainable talent pipeline for many years to come.

“Hospitality Apprenticeships Week is a brilliant way to showcase the industry and your business to your customers and followers, show what a fun and dynamic industry it is to work in, and the brilliant opportunities it offers to develop and build a career.”

Current apprentices, former apprentices and employers alike are using the hashtag #MoreThanAJob on social media to tell potential recruits about the breadth of roles and development opportunities hospitality can offer.

Kate Nicholls, chief executive of UKHospitality and member of the steering group, added: “Hospitality Apprenticeship Week is a fantastic way for people to learn about the wide range of roles in the sector, at a time when there are many opportunities to join the sector’s post-Covid renaissance.

“Hospitality has embraced apprenticeships as a gateway into roles as well as for upskilling its existing workforce. Anyone looking for a new job or a change of career would do well to take a look at what the sector has to offer. With furlough coming to an end from October and a shortage of staff in the sector, this is perfect timing.”