As plant-based continues to boom, almost a quarter (24%) of Brits are now following a flexitarian or meat-free diet. Passionate about doing their bit to save the planet, 60% of children are now vegan, vegetarian, or would like to follow a more plant-based diet.

Chloé Schiltz, brand manager of UK Foodservice at Kraft Heinz, said: “Kids across the UK are increasingly passionate about doing their bit for the environment. Parents understand that helping their child to choose plant-based meal options, both at home and when dining out, is one of the best ways they can support their child’s passion for the planet and ensure they are filling their tummies with nutritious, delicious food.

“Loved by consumers, Heinz’s naturally plant-based dishes have been a favourite of meat-eaters, vegans and everything in-between for years. Booming in retail, our Heinz Beanz Burgerz are a winner for restaurants looking to give any menu a plant-based boost. We’re excited to be working with Fridays to premier them in the Out Of Home channel across the UK.”