The BFFF awards has highlighted that companies are increasingly developing high quality frozen free-from products. For the second consecutive year the BFF ‘Retail Product of the Year’ went to a free-from product.

In 2019, Yorica’s ‘Double Chocolate Cookie 14 Allergen Free Frozen Dessert’ took the title, and now Crown Foods ‘No Duck Chinese Selection’ product holds the accolade.

Harrow said: “Although lockdown has undoubtedly given frozen a sales boost, it has also introduced the category to younger consumers who are looking to improve their own health and that of the environment.

“I’m confident the quality of frozen free-from, plant-based and meat-free products has helped attract this new generation of frozen shoppers who will drive continued growth post-pandemic.

“It’s encouraging to see a continuation of the success we saw in 2020. With the ongoing innovation we’re seeing from both start-ups and mainstream players in the market, I’m confident retail sales will remain strong and consumer enthusiasm for frozen will continue.”

Kantar figures also revealed the frozen sector was outperforming the total grocery market over a 52-week period, increasing by 14.4% in value and 11.5% in volume compared to 11.5% in value and 7.9% in volume.

The search is now on for the 2021 BFFF retail and foodservice product award winners. For more information or to enter, visit here.