Held at London's Hilton Park Lane, the ceremony saw Meena and Krit Pathak take home the 'Outstanding Achievement' award and Sir Gulam Noon scooped the 'Lifetime Achievement' award. Other award winners included Levi Roots for his Reggae Reggae sauce, 3663 First for Foodservice and General Mills UK. Speaking after the ceremony Harry Dulai, of the World Foods Association said the awards cemented the importance of the ethnic food market. "Our aim is simple - to ensure that ethnic food is recognised as the important sector that it is. The calibre of our winners this evening – from Levi Roots to legends of our industry like Sir Gulam Noon and Kirit and Meena Pathak – is a reflection of the fact world food is now a thriving and fast-paced industry that has long crossed over into mainstream markets." Winners were selected by a panel of industry experts including celebrity chefs Ainsley Harriott and Anjum Anand. World Food Awards 2009 winners: Best New Product Levi Roots - Reggae Reggae Sauce Best Packaging Aisha's Original Recipe, Halal Range, Cofresh Professional Excellence Terry Butcher, Westmill Foods Best Wholesaler Wanis Best Marketing Campaign Wanchai Ferry, General Mills UK Best Catering Supplier 3663 First for Foodservice Best Independent Retailer V B & Sons Best National Retailer ASDA Outstanding Achievement Meena K Pathak OBE & Kirit K Pathak OBE Restaurant of the Year The Cinnamon Club Top National Account Manager Yonas Tekle, Shana Foods Ltd Lifetime Achievement Award Sir Gulam Noon MBE