The shop has been established to support new product releases, enabling customers to browse through and order the latest equipment as soon as it becomes available. Henry Stephenson, marketing director at Stephensons, said: "We know that more and more people are buying online than ever before, and following the success of our e-commerce website we believe that social networking sites offer great retail potential. "The Facebook store will provide our customers with an easily accessible buying platform featuring our 'just-in' products." The site can be found at www.facebook.com/cateringequipmentsuppliers.