The growing requirement for ‘Free From’ product labelling is another key area of interest for operators. ‘Allergens’ also score highly, as did ‘Compostable’ suggesting operators are searching for sustainable solutions, Bunzl finds.

Paul Willcocks, director, exclusive brands, said: “It is clear that cleaning and hygiene practices are the foremost concern for hospitality operators. We are proud that Innovate has been a constant source of insight for operators as they look to learn best practice in cleaning and hygiene processes.”