Sales of Tickler, Milk Link's 100% British extra mature cheddar, show huge growth in the foodservice sector – up two and a half fold year-on-year (52 Week MAT Ending 16.09.10; 12.5kg block format). Tickler is now used in dishes and named on the menu in hundreds of pubs across the country – including cheese Ploughman's, cheese platters, and topping classic British pub food such as British beef burgers and filled jacket potatoes. Hamish Renton, Milk Link's marketing director, commented: "We're proud to be championing British cheeses this British Food Fortnight. Cheddar is always a firm favourite with shoppers and people eating out – what's disappointing is that it's often imported from abroad. "However our tasty Tickler's bucking that trend – with rising popularity on menus across the nation and year-on-year sales growth of +66% in a market which is growing at +2%. "Here at Milk Link we're continuing to strive to produce great British products we can be proud of – and this fortnight we're urging more people to try British cheese , whether at home or dining out."