In an industry currently facing rising food and energy costs, tight margins, and ongoing supply chain pressures, Bidfood says operators are ‘under more pressure than ever’ to maintain profitability while delivering consistent quality to customers.

This initiative continues Bidfood’s commitment to helping operators and caterers to manage costs, providing up to £100 cashback on a specially selected range of popular products. The promotion features almost 140 products, spanning everyday essentials and customer favourites across multiple categories.

Katie Sillars, head of commercial growth initiatives at Bidfood, said: "After the positive response to our Price Freeze promotion, we wanted to give operators another way to make meaningful savings on the products they use every day. With ongoing cost pressures and cautious customer spending, this cashback offer helps operators manage their budgets without compromising on quality or choice.

"It’s a practical way to manage food costs, allowing businesses to reinvest in their teams, menus, and customer experience. Every bit of support counts when planning ahead and keeping operations running profitably, and we’re proud to help our customers continue delivering great value to their own customers."