Held at London's Olympia from 13th to 15th November, MasterChef Live will incorporate elements from the TV show. These include, 'have-a-go' workshops, theatre sessions with TV presenters John Torode and Gregg Wallace, demonstrations from past winners and the opportunity to taste winning dishes in the MasterChef Restaurant. Laura Biggs, MD of BBC Haymarket: "We're exceptionally excited about our partnership with MasterChef and the opportunity this gives us to reach a whole new segment of food lovers with dynamic and fresh content for the Show. MasterChef is a hugely popular TV programme and we're delighted to be bringing this to life at one of our most established shows." Plans for 2010 is to roll out the MasterChef Experience to be a key part of BBC Summer Good Food Show and BBC Good Food Show Scotland.