Attridge has led the culinary direction at Claridge’s since 2023, overseeing operations across all outlets at the Iconic Mayfair hotel. Previously he worked at the Gleneagles Hotel and Shangri-La Hotels.

The partnership marks a return to BaxterStorey for Attridge, who previously spent more than six years with the business earlier in his career, leading high-end hospitality operations for City of London clients. Attridge will work with BaxterStorey’s food team to support culinary excellence across the business.

This will include delivering masterclasses and bespoke experiences for clients and teams, contributing to menu innovation and sharing insights from the London dining scene. BaxterStorey chefs will also have opportunities to access the hotel’s kitchens and culinary spaces for inspiration and learning.

Commenting on the partnership, Attridge said: “My time at BaxterStorey played an important role in my career, so it’s a pleasure to reconnect. I’m looking forward to sharing knowledge, supporting the Chef’s Academy and collaborating with the team to continue raising standards across hospitality.”

Attridge will join BaxterStorey’s Chef’s Academy as a guest tutor and ambassador, supporting the development of approximately 150 chefs who graduate from the programme each year.

Greg Bramwell, director of food and beverage, added: “We’re absolutely thrilled to be working with Simon again. He is a true culinary gamechanger and someone who is hugely respected across the industry.

“Simon has an exceptional ability to inspire chefs to think beyond the plate, to push boundaries and elevate every moment of the food and beverage experience. His innovation, experience, and passion for excellence will be pivotal in championing our Obsessed culture, mentoring our chefs to craft dishes and hospitality experiences that genuinely stand out.”