The new programme called TEAM, will see participating dealers receive enhanced terms of engagement and greater day-to-day sales and marketing support from Adande, as well as the opportunity to collaborate on industry campaigns.

Organisations and individuals who showcase strong performance will be eligible for new Adande rewards.

To be part of the programme, dealers are expected to follow Adande’s brand representation guide, and use the company’s suite of assets, including internal and external signage, point of sale materials, as well as digital banners for websites and social media channels.

Karl Hodgson, global sales director at Adande, said: “The new dealer programme for 2022 reaffirms the importance of the dealer network and is a continuation of support as we continue to meet the ever-changing demands of hospitality, during a challenging time.

“The programme will deliver consistency of message backed by professional, knowledge-driven sales teams who can leverage the Adande brand to attract new customers and showcase a quality-led service.

“We’ll be contacting dealers in due course, about the new opportunity. For hospitality operators, they can rest assured that Adande is a brand they can trust, when food quality, operating cost and customer experience are key.”

For more information on the dealer partnership programme please contact [email protected].