11th May 2010
74% of diners opt for prawns as healthy option when eating out
A massive 74% of consumers would consider choosing prawns as a healthy option when dining out at a pub or restaurant this summer, according to research conducted by Lyons Seafoods.
Summer sales of prawns exceeded 6,000 tonnes in 2009 and Lyons Seafoods's research shows they will be a popular choice for consumers in summer 2010.
Paul Vita, marketing director at Lyons Seafoods, explained why this is: "With the lighter evenings and warmer weather comes a trend for healthier eating. We know that consumers like large, juicy king prawns, viewing them as an indulgent choice and our research shows that the health benefits of prawns are beginning to be recognised. "Prawns are naturally low in calories with 100g of the shellfish containing only 80 kcals compared to 163 kcals for 100g of chicken or 209 kcals for minced beef."