The pizza was unveiled at his restaurant on July 12 ahead of the annual Taste of Birmingham, which runs from July 16-18, where the Italian chef will be showcasing his culinary talents and working with local children to develop their own healthy pizza. "There is always negative publicity around fast food but I want to help dispel the myth that pizza is always bad for you," said Tocchini. "If we can incorporate more fruit and vegetables into everyday life, it can only benefit the health of future generations. "I have created a savoury and sweet version of the pizza, which shows that fresh produce can be delicious as well as having all of the nutritional benefits." Tocchini believes strongly in the importance of locally sourced produce and purchases as much food as possible from suppliers based in the West Midlands. His other healthy and innovative food ideas include the 'sprouty cake', aimed at encouraging children to eat more vegetables, and the Worcester dunker, a groundbreaking biscuit which doesn't fall apart when dunked in a hot drink. Now in its fifth year, Taste of Birmingham is one of the city's biggest and best attractions, combining international cuisine, local talent and fresh produce. For more information, visit www.taste.visitbirmingham.com