With a focus on providing better solutions from well-known Welbilt brands such as Convotherm, Merrychef, Frymaster and Garland Induction, the revised structure will ‘equip the company to be better prepared for exciting new launches in coming years’.

Key changes include the appointment of Alistair Farquhar as channel manager UK for Distribution & Specifications, Paul Patel as convotherm business development manager, while sales director UK & Ireland, Steve Hemsil will take on further responsibility in overseeing the main customer’s touch points including the customer service and marketing teams, as well as managing the sales and culinary teams as per his existing role.

Hemsil said: “By having a single point of responsibility to oversee the key elements of our interaction with the customer within our business, we will very quickly be able to identify the areas for optimisation by further strengthening our approach and relationships in already strong sectors.

“We want to work with all our customers to have a more focused strategy to gain specifications for Welbilt products with more of an emphasis on our Convotherm brand. We will also continue to provide customers with the best-in-class level of service.”