The figure rises to two-thirds (66 per cent) amongst 18-24-year-olds and 55 per cent amongst 25-34-year-olds. The demand to visit hospitality venues is strongest in the North East of England where 55% of residents are intending to eat and drink out more often.

The findings are drawn from a consumer loyal insights report by hospitality CRM provider Airship.co.uk and hospitality gift platform Toggle, in collaboration with academics from Sheffield Hallam University.

The data also reveals that almost a third (30 per cent) of people are now more inclined to join a loyalty scheme with a hospitality operator compared to before the pandemic.

James Ellerby, hospitality academic at Sheffield Hallam University, said: “Living under lockdown has forced changes in the way people live and new habits have been formed over the last year.

“The findings of this report highlight how customers are keen to return to eating and drinking within hospitality businesses, once restrictions are eased. This gives operators a great opportunity to regain much-needed customer patronage and secure their loyalty.”