These new innovations complete Novameat's signature ‘Pulled’ category, providing a toolkit for food manufacturers, chefs and home cooks to unleash their culinary creativity with versatile, realistic, and sustainable protein alternatives in beef, chicken, pork or lamb formats.  

The plant-based lamb is a pioneering entry into a market with few existing options. It represents a significant research and development breakthrough, overcoming the difficult challenge of replicating lamb's distinct flavour and delicate mouthfeel.

Crafted with Novameat’s proprietary MicroForce technology, this product offers a remarkably authentic taste and tender bite, making it a perfect foundation for traditional dishes like roasts, tagine’s and kebabs.

Similarly, the new pulled pork stands out in a crowded market. While many plant-based pork alternatives exist in other formats, Novameat's shredded version is designed to replicate the juicy, fibrous texture of traditional pulled pork. Its mild flavour and exceptional texture make it a ready-to-use, star ingredient for a wide range of applications, from barbecue classics to burritos, bowls and stews.

Like all Novameat products, the new lamb and pulled pork offer an exceptional nutritional profile. They are made from a short list of natural, clean-label ingredients and are completely free from common allergens, including soy and gluten. These products contain no complex additives, providing a wholesome option for a wide range of dietary needs.

Giuseppe Scionti, founder and chief executive of Novameat, said: "By expanding our pulled category with two new, less common plant-based meats, we are providing a toolkit for chefs to explore a lot further than before. These products are a testament to our commitment to relentless innovation and a promise that the plant-based future doesn’t have to compromise on taste, texture, or culinary experience."

The new pulled lamb and pork will be available to foodservice partners, distributors and food manufacturers starting September 1st. The launch marks a pivotal moment in Novameat’s mission to provide comprehensive, sustainable, and high-quality plant-based solutions for a global food system.