The fruit and vegetable wholesale market’s rebranded logo features emoji-stylised graphics of flowers, fruits and vegetables.

New Covent Garden is hoping that its new 'bold, minimal and contemporary,’ designs breaths new life into the company and ensures its clientele, which includes gourmands and michelin-stared chefs, continue to enjoy its produce.

The website has been changed to provide an ‘easier customer experience’ and features visuals of flowers, fruit and fresh produce, as well as profiling its traders and hosting a blog providing monthly seasonal updates, in-depth product profiles and industry insights.

The market’s new fresh produce facility will also feature New Covent Garden Market’s new branding and signage dressing when it launches.

The market, which supplies all of the top 20 restaurants in the capital with fruit and vegetables and 40% of the fruit and vegetables eaten out of home in London, enjoys restaurant customers including Le Gavroche, The Dorchester, Four Seasons and The Wolseley, and as well as market stall holders, schools, hospitals, the Houses of Parliament and even London Zoo.