As the company’s “global authority on food and gastronomy culture,” Moriarty will be responsible for will forging a connection between wider food occasions and the Diageo Reserve spirits portfolio (including Johnnie Walker Scotch Whisky, Ciroc vodka and Tanqueray No. Ten).

His “classically-based, simple, confident” cooking style has earned Moriarty global recognition, having won the San Pellegrino World Young Chef of the Year in 2015.

He said: “Becoming the first Diageo Reserve global gastronomer is a fantastic opportunity.

“I can’t wait to work alongside the Diageo Reserve community and other industry thought-leaders to bring these revolutionary brands to life through food – ultimately creating some incredible taste experiences for consumers and encouraging them to see a great cocktail as a way of maximising the culinary moment.”

Reserve managing director Cristina Diezhandino added: “Last year we revealed a new global ‘cocktailian’ role as our bar advocacy and drinks strategies expert.

“We recognise that food and drink culture is changing as more people become fascinated with flavour and how spirits can enhance the food occasion.

“Our new global gastronomer brings this movement to life and heralds the new age of the food and drink occasion, one which sees them working in unison to maximise flavour potential and create incredible taste experiences like the world has never seen before.

“There is no person more suited to pioneer this position than Mark who, as a culinary explorer, successful business owner and a drinks enthusiast, has a skillset which lends itself perfectly to unlocking the potential of the global gastronomer and supporting our wider commercial development and innovation streams.”