Major unlocks ‘a world of flavour’ with new Global Paste range
Like all Major products, the Global Paste range has been created to work seamlessly in busy professional kitchens, delivering maximum versatility with minimal effort. The range is certified vegetarian, vegan, halal and gluten-free, making it versatile and suitable for a wide variety of menus and dietary needs.
According to research, 82% of consumers are seeking more global variety in retail and foodservice. The launch complements the success of Major’s ever-popular Keralan Paste, which will join Laksa, Gochujang and Harissa in the newly created Global Paste range. The range includes:
- Major’s Laska Global Paste is a rich, aromatic blend of coconut, lemongrass, chili, and warming spices, evoking the bustling street food markets of Southeast Asia and perfect for curries, soups and noodle dishes.
- Harissa Global Paste brings smoky heat and fragrant spice, adding depth, warmth and intensity to North African inspired dishes - from marinades to tagines, dips and dressings.
- Gochujang Global Paste captures the punchy balance of fruity spice and savoury umami of Korean cuisine, making it the perfect as a marinade or as an addition to stir-fries, stews, soups, and dipping sauces.
Each paste instantly mixes at any stage of cooking, is made with high-quality ingredients, and free from artificial additives and preservatives. Each paste is packed in a practical, resealable 1kg tub, offering up to 40 servings for Laksa and up to 50 servings for Harissa and Gochujang.
Paul Saunders, marketing manager at Major, said: “The foodservice industry is more competitive than ever, putting chefs and caterers under greater pressure to deliver fresh and diverse menus. With Major’s new Global Paste range, it’s never been easier to meet this demand and deliver the tastes of Southeast Asia, North Africa, and Korea with just one spoon.
“From street-food inspired noodle dishes to flavour-packed marinades and vibrant dressings, these pastes open a world of opportunity for chefs to bring international inspiration to their menus and create global dining experiences for customers to enjoy.”
For further information about the Major Global Paste range or to learn more about the other products in the Major stocks, sauces and gravies portfolio, visit: www.majorint.com.