By supporting this competition for the second time, the brand reaffirms its commitment to nurturing the next generation of British culinary talent.

With Asian cuisine continuing to captivate diners across the UK, and 78% of global cuisine consumers expressing interest in exploring authentic regional dishes, there is a growing opportunity for young chefs to innovate and showcase these flavours.

The winning team will be awarded an educational trip to Asia, where they will explore the chosen destination’s culture and cuisine. The prize location, revealed at the finale gala dinner, has previously included Asian food capitals such as Vietnam, Japan, Thailand, India, the Philippines, Sri Lanka, and Hong Kong.

Maria Chong, managing director at Lee Kum Kee Europe, commented: “Lee Kum Kee shares Zest Quest Asia’s goal to bridge the gap between classroom and industry and to address the need for representation of Asian cuisine across the culinary curriculum.

“We look forward to supporting and encouraging the student competitors by showcasing the mastery of traditional Asian sauces and providing inspiration for the creation of innovative, modern dishes.

“Last year’s competition was impressive, the students executed their dishes to high standards, demonstrating a great understanding of taste and balance of flavours. We have no doubt next year’s competitors will rise to the challenge.”

Zest Quest Asia, now in its 13th year, is expected to attract dozens of talented and ambitious students throughout the UK with its challenging criteria and the promise of national recognition. For more information on Zest Quest Asia, visit: www.zestquestasia.com.