Developed in response to emerging consumption trends, Snap Fries enable operators to serve high-quality, crispy fries in a wider range of locations and dayparts, supporting Lamb Weston’s ‘Everything is better with fries’ campaign and its focus on helping customers unlock untapped revenue opportunities.

The ready-to-cook format meets growing demand for fries in non-traditional channels. Consumer research by Monopack highlights significant demand for fries beyond traditional quick-service restaurants. In the UK:

• 55% of consumers say they would buy fries at petrol station forecourts
• 58% are interested in purchasing fries from retail hot counters
• 65% of airline passengers would buy fries onboard, rising to 83% if offered in convenient packaging, and at a reasonable price

Gunes Muftuoglu, country manager – chains at Lamb Weston, said: “Snacking occasions are expanding, and operators are looking for simple, scalable solutions to meet demand in new environments. Snap Fries are designed to deliver exactly that – great tasting, crispy fries with minimal operational complexity.”