She joins Panasonic having spent the past six years in foodservice looking after customers from the travel, leisure, restaurant, hotel and QSR sectors.

Commenting on her appointment, Victoria said: “I’m really excited to be joining a forward-thinking business at a time when they are implementing exciting plans for next year and I love that I will still be working with the same end-users, just from a different angle.”

With a clear objective to develop and grow the company’s distributor relationships Victoria will also be working on building new relationships with national accounts.

Jared Greenhalgh, European sales manager, added: “Victoria has experience in FMCG foodservice, and this brings a new perspective to our UK and European Team. I’m hoping she will use this experience to further enhance our customer experience when using Panasonic products.

“From day one, my aim was to prioritise the valuable contribution our dealers add to our business. Bringing Viki on board as a dedicated support to this channel will further demonstrate this commitment.”