
1st February 2017
Ice Cafe to challenge frozen food perceptions at IFE 2017
The British Food Federation (BFFF) and Craft Guild of Chefs (CGC) have teamed up to create the pop-up Ice Café at this year’s International Food & Drink Event (IFE 2017) to challenge perceptions of frozen food.
Soraya Gadelrab, event director, said: “Overall, the purpose of IFE’s first pop-up is to help raise awareness of the advantages of cooking with frozen produce including budget, flavour and ease without compromising on menu quality.”
The Ice Café will host cooking demonstrations between 11:30am and 3:00pm from March 19th to March 22nd at ExCel, London.
Dishes available to sample include honey and lime stir-fried prawns, Cumberland sausage and mustard mash, and beef stroganoff.