Launched in 2023 Chef HQ is a large area consisting of a special guest demo kitchen, an ‘in conversation’ stage and networking area. It sits at the heart of HRC, and showcases deep dives into the latest trends, ingredients, flavours and popular cuisines from a wide range of inspiring chefs.

Tom Shepherd, chef patron at Upstairs by Tom Shepherd will be opening Chef HQ on the Monday, hosting a live demo at the show. He commented: “Truly looking forward to being the opening demo at Chef HQ at HRC this March. Sharing my stories and experiences with peers in such a fun, relaxed environment, surrounded by some amazing culinary stars and future generations of chefs will be a memorable moment.”

Highlights of this year’s programme include:

• A live demo from celebrity chef Glynn Purnell
• A session with HRC Chef Ambassador Lisa Goodwin-Allen and 2023 Young National Chef of the Year Sam Dixon
• A revealing session with Great British Menu contestant Adam Smith discussing what it’s really like to get in front of the cameras
• A must-attend ‘in conversation’ with industry legendary Pierre Koffmann as he reflects on a career spanning over 55 years

Chef HQ will also be hosting an ‘inspiring’ talk with Chris Mitchell and Robbie Laidlaw of Genuine Dining, fresh from their epic 3,000-mile row across the Atlantic in aid of Hospitality Action. The Pem's Sally Abé will be joined by newly appointed head chef Jennifer Collins.

Adam Smith, executive chef at Woven by Adam Smith, added: “Entering Great British Menu took me out of my comfort zone and away from my brigade. It was a wholly new experience for me. Join me at Chef HQ at HRC on 25th March as we chat all about my time on the show and share some insights and stories from behind the scenes.”

Chef HQ takes place on 25-27th March at ExCeL London as part of HRC.